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Cultivating Meaningful Media Connections 


Behavioral Science, Brand Strategy & Audience Insights for
Entertainment and Education

 

The synergy between media, brands and audiences shapes perceptions and behaviors, setting the stage for meaningful engagement—

 

Where Would You Like To Start?

Our expertise in revealing the underlying behaviors of brands and audiences forms the foundation of our work. We combine behavioral sciences, cultural and semiotic analysis, and mixed media research to help you not just cultivate connections but build enduring relationships and dialogues to create meaningful media experiences.

NICE TO MEET YOU

I'm Julie Watson

Media Psychologist and Founder of SENSTORIA

From early childhood, I was captivated by the power of storytelling, from the wonders of Sesame Street to the late-night laughs of Saturday Night Live. These experiences did more than entertain; they opened my eyes to the complexities of human emotions and the broader world. This lifelong fascination led me to establish SENSTORIA, where we are dedicated to unraveling the 'what,' 'why,' and 'how' of our relationships with media.

Here, at SENSTORIA, we are committed to helping you discover and enrich your own unique media connection to foster meaningful engagement and growth.

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LATEST INSIGHTS 

Level Up Your Media Understanding

Our comprehensive collection of articles and resources has everything you need to better understand how our relationship with media shapes our identities, lives and societies. 

The Vital Importance of Being Trauma-Informed

May 07, 2024

Embracing Mental Health Awareness Every Day

May 01, 2024

The Role Psychology of Puppetry in Storytelling

Mar 19, 2024

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